What we send, and when.
Five transactional emails plus push and SMS alerts. Same voice, same accent, same rules: never promotional, always actionable, always with an easy exit.
ready to install.
- On a second device, open this email.
- On your phone, open Settings → Cellular → Add eSIM.
- Scan the QR code. Label the line Japan. Keep it off until you land.
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= zero scrambling later.
Installing your Japan eSIM takes less than a cup of coffee and avoids airport-wifi panic. Here's the fast path for iPhone 15 Pro — we detected your device from the order.
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620 MB left on your Japan plan · 9 days of validity remaining. Not a problem, just a heads-up — we'll only send this once.
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expires tomorrow.
The line stops carrying data at 11:59 PM JST, Apr 27. If you're still abroad, extend now. If you're already home, no action needed — it turns itself off cleanly.
Same ICCID, same install — you keep the line, we add validity. Extensions start at the moment your current plan ends (not sooner, not later).
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Not the country — we already know the answer. How was the eSIM? Your feedback goes to the same six people who built this, not a marketing form.
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Push & SMS
Push drives installs and top-ups. SMS is the fallback for customers who don't install the app — usage and expiry alerts only, never marketing.
Delivered via APNs · iPhone 15 Pro
Sent from +1 (415) 555-ZING · short-code
How we keep comms quiet
Every message listed here is triggered by the customer's order or usage. Promo emails are opt-in and live on a separate stream.
Usage alert fires once at 80%, not again at 85%. Expiry reminder is 24 h before — not also at 48 h and 12 h.
Every email has unsubscribe; every SMS accepts STOP; every push respects system categories so users can silence non-critical alerts.